“Marketing And Sales Executive Frequently Asked Questions in various Sales And Marketing Executive job Interviews by interviewer. The set of questions here ensures that you offer a perfect answer posed to you. So get preparation for your new job hunting”
* a) Key-size approach
* b) Work-load approach
* c) Product-need approach
* d) Call-service approach
Answer b
* a) Consumer products
* b) Services
* c) Industrial products
* d) Specialty products
Answer c
* a) Social class
* b) Occupation
* c) Lifestyle
* d) Personality
Answer b
* a) Facilitator
* b) Referent actor
* c) Opinion leader
* d) Social role player
Answer c
* a) Modeling
* b) Motivation
* c) Perception
* d) Learning
Answer d
* a) Too much advertising
* b) Too few social goods
* c) Cultural pollution
* d) Too much political power
Answer d
* a) The Commerce Department
* b) The Massachusetts Institute of Technology (MIT)
* c) Northwestern University
* d) The Defense Department
Answer d
* a) Slice of life
* b) Lifestyle
* c) Mood or imagery
* d) Personality symbol
Answer a
* a) Achievement and success
* b) Activity and involvement
* c) Material comfort
* d) Collectivism
Answer d
* a) Direct exporting
* b) Indirect exporting
* c) Licensing
* d) Contract manufacturing
Answer a
* a) Selling agents
* b) Rack jobbers
* c) Manufacturer's agents
* d) Purchasing agents
Answer a
* a) Long-term customer satisfaction
* b) Competitive predatory pricing performance
* c) Full customer service
* d) Retention rates
Answer b
* a) Deceptive promotion
* b) Deceptive packaging
* c) Deceptive pricing
* d) Deceptive cost structure
Answer a
* a) Gender segmentation
* b) Benefit segmentation
* c) Occasion segmentation
* d) Age and life-cycle segmentation
Answer c
* a) Self-service retailing
* b) Limited-service retailing
* c) Full-service retailing
* d) Service-merchandiser
Answer a
* a) Retrieval systems
* b) Marketing research reports
* c) Flow diagrams and PERT charts
* d) Internal databases
Answer d
* a) Width
* b) Depth
* c) Length
* d) Consistency
Answer c
* a) Optional-product pricing
* b) Captive-product pricing
* c) By-product pricing
* d) Product line pricing
Answer d
* a) Advertising
* b) Personal selling
* c) Public relations
* d) Sales promotion
Answer a
* a) Line extension
* b) Brand extension
* c) Multi-branding
* d) New brands
Answer a
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