Corporate Communication

Job seeker should appear to understand the necessity of confidentiality, to have the ability to disclose delicate/sensitive information carefully, and with utmost sensitivity.

The candidate's answer should show that they understand why clarification is an important part of communication.

Internal communication is used mainly to clarify the connectedness of the company's people and activities.

Internal communication is used to build a shared understanding among employees about corporate goals.

Role of public relations specialist, in many ways, is to communicate with general public in ways that serve interests of company. PR therefore consists of numerous specialty areas that convey information about company to public, including sponsor-ships, events, issues management and media relations. When executing these types of activities, PR Specialist must incorporate broader corporate messages to convey company's strategic positioning. This ensures PR activities ultimately convey messages that distinguish company vis-a-vis its competitors and overall marketplace, while also communicating company's value to target audiences.

★ Comply with regulations

★ Create a favorable relationship with key financial audiences

★ Contribute to building and maintaining the company's image and reputation.

The investor relations (IR) function is used by companies which publicly trade shares on a stock exchange. In such companies, the purpose of the IR specialist is to interface with current and potential financial stakeholders-namely retail investors, institutional investors, and financial analysts.