SEO Executive

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank

Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones

In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

Two Types of SEO are:

On Page Optimization

Off Page Optimization

Google has a special format for sitemaps rather than ordinary html format. So it is good to use special XML format that Google uses for sitemaps.

Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.

Creating a doorway page instead a home page is considered as unethical because doorway pages are aimed at misleading search engines.

A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.

Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

This is the Google technology for measuring popularity among users. Yahoo has a similar technology, called Web Rank, and Alexa Rank is the Alexa technology. The way Google measures how popular a given page is based on the number and quality of sites that link to it.