Social Media

☛ Use twitter chats or #B2B chat on twitter every Thursday or #pr20 chat, which a weekly exploration of social media’s exploration on public relations

☛ Use Pitch-engine, to create a pitch and share your release or news directly with the customers

☛ Use PRX builder, also known as Social Media Release is a simple tool that help you to write your content, add images and video, insert links, etc.

☛ Use CNW’s Social Media Release, it gives online audience a platform to visit for multi-media content and conversation about your message

Social media press release should be like

☛ Main body should be the core of your press release, always write a press release in the third person

☛ Try to cover or answer for who, when, why what, where and how in your press release

☛ Try to avoid a sentence giving opinion

☛ Try to give a neutral viewpoint that delivers newsworthy content

☛ Try to limit your press release to one to two pages

☛ It’s always good to put keywords into your content but should not exceed the limit

☛ Give a referral to the statistics or sources relevant to your press release

☛ It includes videos, RSS and visual links to images

This question moves from the more general and abstract into the meat of the matter. They should be able to outline 2 or 3 specific strategies that will feed leads into your sales funnel via social engagement.

Hopefully the answer here is yes. With deliverables, goals, room for experimentation, and more.

The way they define ‘crisis’ can tell you a lot about how much experience they have. If they haven’t had a real crisis in their own experience, they should at least be familiar with some famous brand reputation blunders. Dealing with negative comments or reviews properly is vital to this position, ask for examples.

This answers two questions at once. Has the candidate done the research on your company ahead of time, and how well versed they are in the various social platforms. Pay attention if they mention demographics, style or frequency of messaging, and overall strategy.

Engagement, brand reach, lead generation, and conversions. These are the essential measures of social media’s return on investment (ROI). They should also be able to more specific in terms of Google Analytics, metrics from software they use, or metrics from a specific platform. Don’t make the mistake of thinking that engagement on its own is success either. Without conversions that can be tracked back to that engagement, efforts have been unsuccessful.

More than sharing funny photos of the keg stand in college, a good consultant shows how they use/have used it for business.

There are several techniques of improving SEO with the help of social media. Make sure that they understand the latest Google algorithm, what is rewarded and punished. They should also be aware of the latest social algorithms and policies. Google Analytics should be part of this discussion.

I.E: My business increased X Amount, I Had X PR Opportunities, Met X People, Recruited X People.

I hope so! And more importantly it is a well-designed well-visited blog?

A “Yes!” here would definitely not be a great thing. Social media amplifies bad business as opposed to fixing it.