Typographer

Typography is the art, or skill of designing Communication by means of the printed word.

This category includes the first roman types, originally created between the late 15th and mind 18th centuries, as well as typefaces pattern after those designed in this earlier period. The axis of curves strokes is normally inclined to the left in these designs, so that weight stress is at approximately 8:00 and 2:00 o’ clock.

These are typefaces created within the late 18th center or their direct descendathes. The work Of Giambattista Bodoni epitomizes this style of types. In many cases, stoke terminals are “ball shapes tether than an evocation of a brand pen effect. These tend to be highly mummer designs, with dearly.

☛ (1) Aperture

☛ (2) Arm

☛ (3) Ascender

☛ (4) Baseline

☛ (5) Bowl

☛ (6) Counter

☛ (7) Crossbar

☛ (8) Descended

☛ (9) Diagonal Stroke

☛ (10) Ear

☛ (1) Grotesque

☛ (2) Square

☛ (3) Humanistic

☛ (4) Geometric

A horizontal stroke

A curved stroke that encloses a letter’s counter.

The edge of a block of text that is uneven is called the rag. When focusing on typography, look at your text blocks as a whole to make sure the rag is not impacting design. Sometimes, if the rag is too jagged it can be distracting and affect readability.

Fully or partially enclosed space within a letter.

Slab serif typefaces became popular in the 19th century for advertising display. These typefaces have very heavy serifs with minimal or no bracketing. Generally, Change in stroke weight are addition of heavy (Stroke Weight) serifs.

A downward vertical stroke lowercase letters that extends below the Baseline.

These design are generally based on grotesque character traits and propositions, but have a definite and, in some instance, dramatic squaring of morally curved strokes. They usually have more attitude character spacing than their Sans serif cousins and tend to be limited to display designs.

Elements of Typography

Typefaces and Fonts: Typefaces are a family of fonts (such as Helvetica Regular, Helvetica Italic, Helvetica Black and Helvetica Bold). Fonts refer to one weight or style within that family (such as Helvetica Italic).

In design, typefaces are typically divided into six types, or “font families”. There are six types:

☛ Serif

☛ Sans-serif

☛ Monospaced

☛ Cursive

☛ Fantasy

☛ Script

A horizontal stroke not connected on one or both ends.

A small stroke projecting from the upper right bowl of some lowercase g’s

☛ (1) Old style

☛ (2) Transitional

☛ (3) Neoclassical & Didoes

☛ (4) slab.

Opening at the end of an open counter.

The empty space surrounding your letters is important to consider. Several adjustments can be made between and around letters, which are all distinct typography concepts. Typically, these are found under the advanced font settings in your word processor.

☛ Kerning: the space between individual letters

☛ Tracking: the space between groups of letters

☛ Leading: the space between lines of type

☛ Measure: the length of lines of text

☛ Alignment: placing text to the left, right, centered, or justified

Typography is an art. It is as important sometimes more important them the color and graphic used. It has a great impact On how your design is received by people. Here are some reasons why you should never overlook on the goodness of typography.