Below are some simple guidelines for studying your typography and making sure it’s appropriate for your project at hand.

► Choose your typeface carefully, paying attention to the font family and whether it makes sense in this context.

► Set up your design using placeholder text, but don’t sign off on the final design until you’ve seen the real text in the design.

► Pay close attention to the little details of your typography, such as the rag of your text blocks. These small details can greatly affect readability.

► Look at each block of text as if it had no words in it. What shapes does the text make on the page? Make sure these shapes complement the larger page design.