Ecommerce Manager

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“Ecommerce manager related Frequently Asked Questions by expert members with professional career as Ecommerce Manager. These list of interview questions and answers will help you strengthen your technical skills, prepare for the new job interview and quickly revise your concepts”



41 Ecommerce Manager Questions And Answers

23⟩ Tell me where will the e-commerce team work—headquarters or dot-com talent centers?

For many CEOs, the answer to this question may seem obvious. Most organizations believe it is imperative that the e-commerce organization reside at headquarters in order to build rapport and partnerships with cross-functional colleagues. This will help support an integrated business culture that will legitimize e-commerce within the rest of the organization and ensure that it stays close to the center of the business.

However, some retailers, including one well-known big-box brand, have built e-commerce teams in locations away from the company headquarters, reasoning that it would be easier to attract top talent to an alternate city. For example, the San Francisco area, because of its wealth of relevant talent, has become a popular spot for locating these separate e-commerce units. One catalyst for locating the team away from headquarters might be when a medium-sized e-commerce organization is growing to the next level, and will require more sophisticated e-commerce expertise and leadership—leadership that may not be easily attracted to the headquarter’s location. Some retailers have concluded that for an e-commerce organization to thrive, it needs to sit elsewhere to get out of the shadow of the stores—truly making it a separate division—and that, again, means locating it near e-commerce talent centers.

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25⟩ As you know in this role, you will be required to manage people and work with other departments. Give us an example of your people skills?

I love working with people, and all of my previous jobs have included interacting with others. In my previous role, I had to work with the Vice President of Sales to create a marketing campaign that would help increase sales by 10 percent. Part of this task involved presenting ideas to the sales team. Once they chose a campaign, I had to work daily with the sales team to make sure it ran smoothly. My people skills enabled me to coordinate with my team and the sales team. The campaign was successful and the sales team was able to meet their goal.

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26⟩ Tell us what is C2B (Consumer-to-Business)?

In this, a consumer places the product on the net. The companies willing to buy this product bid for it. The comsumer can then decide, depending upon the bid, which company to sell it to.

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27⟩ Tell us can you work quickly to meet deadlines? Or do you take your time to perfect the work?

Obviously every company wants a perfected project and a deadline met. In the marketing world, this is challenging. Sometimes new promotions and ideas come at the last minute and you have to be flexible to meet the deadline and produce great content. In my experience, I have found that planning eliminates some of the stress involved with meeting deadlines. The better I plan what needs to be marketed and how, the easier it is to produce polished, strategic work on time.

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28⟩ Tell us how do you measure your success as a manager as Ecommerce Manager?

Whatever you say, your response must be measurable targets. Your interviewers are trying to size up what you truly bring to the table and it is better for you to offer quantifiable answers. A good response would be “Management basically has the responsibility to set goals and ensure that these goals are met. Building a strong team capable of withstanding any pressure, working with relevant data and ensuring that all deadlines are met. The company will always continue to grow under my supervision.”

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29⟩ Tell us what is your viewpoint of management as Ecommerce Manager?

The aim of this question is to ascertain the kind of leader you are. If you ever get to hold a management position in their firm, how would you handle issues of workload delegation or teach your subordinates?

I am of the opinion that a team should have specific individuals who are experts or most qualified to handle certain tasks, so as a leader, I would distribute the workload as evenly as possible to ensure that the best hands for different tasks are put where they are most effective. This will be done by ensuring that every member of the team has the skill and resource needed to complete his/her tasks.

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30⟩ Tell us will the e-commerce leader command a dedicated team?

Establishing who is officially on the e-commerce team (with a solid line to the general manager) versus who will be part of a shared-services team supporting e-commerce will impact the type of talent companies recruit. If the expectation is that the e-commerce leader will own responsibility for the P&L—but will need to rely on other key functional business heads or other shared resources to do so—it may adversely impact a candidate’s perceived ability to meet the established goals.

One of the most important issues to address early on is the risk related to IT resources and accountability. Everyone involved must understand the structure and reporting model of the IT function before the search for an e-commerce leader begins. Particularly in situations where the IT unit reports into multiple heads and the e-commerce leader will not have direct or dedicated IT support, some candidates may be concerned that IT will be unable to completely focus on and execute the e-commerce strategy.

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32⟩ Explain me major benefits of E-commerce?

The major benefits of Ecommerce are:

☛ 1. Secure - More secure than a cheque.

☛ 2. Fast - The transactions take not more than a few seconds

☛ 3. Always on - The purchases can be made 24/7

☛ 4. Convenient - Ease of purchasing

☛ 5. Reduced cost price - Reduction of Marketing and Advertising Costs

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34⟩ Tell us how would your co-workers describe you as Ecommerce Manager?

Questions such as this one are asked with the aim of getting you to discuss some of your qualities, perhaps hidden that you wouldn’t have mentioned if you weren’t asked.

“Well, my colleagues will tell you they can count on me. They will tell you that I am a team player and someone they enjoy working with.”

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37⟩ Top Ecommerce Manager Job Interview Questions

☛ 1. Talk me through your approach to generating strategies for addressing current and future ecommerce market scenarios and to position a business to capitalise on them.

☛ 2. How do you drive results and what are the processes and methodologies you use in your job to successfully deliver your agreed ecommerce KPIs?

☛ 3. How big is the e-commerce business you are currently responsible for? (Inquire about revenue and order volume because large revenues can sometimes mask operational inefficiencies.)

☛ 4. Talk me through how you put together your ecommerce budgets with their corresponding KPI’s?

☛ 5. Tell me about a successful ecommerce project and how would you do it even better second time round (lessons learnt)?

☛ 6. In your opinion, what are the most important roles in an ecommerce team and any third party agencies engaged to delivery a project?

☛ 7. What are the current common risks for ecommerce and how do you mitigate them?

☛ 8. How big was the e-commerce business at the previous company upon arrival? Inquire about revenue and order volume because large revenue dollars can mask operational inefficiencies?

☛ 9. What are the latest systems you’ve used to manage and optimise your ecommerce projects?

☛ 10. How do you keep up-to-date with the latest ecommerce trends and new technologies?

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38⟩ Basic Ecommerce Manager Job Interview Questions

☛ Talk about one of your most effective campaigns. What made them so effective?

☛ How do you know when a campaign has failed? What metrics do you use?

☛ What does the conversion funnel look like at your company?

☛ How many people are on your current marketing team? What are their roles?

☛ How would you describe your current brand’s tone of voice and visual identity?

☛ How do your customers inform your approach to brand-building?

☛ How do you get product feedback from your customers?

☛ What tools do you use to stay organized?

☛ Talk about your experience with editorial calendars.

☛ What is the relationship between SEO and content marketing?

☛ What are some common SEO mistakes in digital content production?

☛ What are the most important and effective social media channels for your brand?

☛ What is your experience with marketing automation?

☛ What role does paid advertising play in your overall strategy?

☛ What is your experience with co-marketing campaigns?

☛ What is the importance of thought leadership at your current organization?

☛ Describe a time you worked with a team to create a campaign on a tight budget.

☛ What is your approach to structuring a marketing budget?

☛ What is your approach to editing copy?

☛ Describe a time you gave constructive feedback to a colleague.

☛ Describe a time your team didn’t agree with your direction. How did you handle it?

☛ How would you handle negative feedback about your brand?

☛ What’s interesting about our current marketing? What could we do better?

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