This is a very common question that is asked in almost every interview. I love this question because it gives you the opportunity to sell yourself. Discuss what makes you standout from the crowd and show them how you can help advance their company. Remember to be specific. This is where all the company research you have done comes into play. You should have an idea as to why the company is hiring or looking to hire someone for that position. What problem do they have that they are looking for people to help them solve? And once you can establish this, you are to show them how you can solve this problem for them.
☛ • Highlight the qualities that make you the most qualified for the position – present yourself as the candidate that solves their problem
☛ • Let them know that you already know certain things about the company and their general practice because you have researched the firm and are prepared.
☛ • Tell a success story that emphasizes your qualities and how they helped solve a problem similar to theirs.
☛ • When you here things like “we already have lots of qualified candidates” do not get discouraged. If they already have the right person for the job, they wouldn’t bother looking for someone to hire
☛ • This is your chance to shine, do not ruin it by being too modest, but do not be arrogant
☛ • Don’t generalize things, it doesn’t help
☛ • Your response should be geared towards why you are the perfect fit for the job and not why you want the job.