A good candidate will list at least some of the following criteria:

☆ A clear defining of the goals and objectives of the campaign

☆ Identification of opponents

☆ Carrying out a SWOT analysis

☆ Imagining and playing scenarios

☆ Identifying primary and secondary targets

☆ Identifying allies

☆ Deciding what resources are required (salaries, expenses, other)

☆ Devising tactics

☆ Drawing up an action timetable.