Here is a menu of techniques that can generate creative tension and spur innovation. In this instance, unlike when defining a primary customer or ranking your responsibilities, you need not choose just one, choose whichever and however many are right for your company. In fact, the more innovation you desire, the more techniques you should consider.

★ Assigning stretch goals.

★ Ranking according to performance.

★ Setting spans of accountability that are greater than spans of control.

★ Allocating costs.

★ Creating cross-unit teams and matrix accountability.