Registered companies are categorized on the basis of liability and number of members. On the basis of liability companies can be categorized in the following three categories:
★ Unlimited companies.
★ Company limited by shares.
★ Company limited by guarantee.
Most companies will compete with those competitors that resemble them the most, for example, Peugeot/Citroen competes against Renault rather than against Ferrari. There are several strategic benefits to the existence of competitors. What are these benefits?
When adopting a market perspective, the competition is defined as task competition whereby companies are trying to satisfy customer or customer group, needs and wants. Which of the following illustrate a company adopting a market perspective identification of competitors?
A runner-up firm in an industry that is fighting hard to increase market share, is referred to as?
Which of the following are mechanisms to expanding the total market?
The Boston consulting Group estimates that ______ of recent US acquisitions have destroyed value for the acquirers shareholders.
What is competitor myopia?
Which of the following competitive positioning strategies is a losing strategy?
Marketers would use which pricing strategy to overcome a competitor that they felt did not have sufficient resources to sustain a price war.
Retail and wholesale markets take a far more rational approach to price interpretation than do consumer groups. Intermediaries must look in which two directions when deciding what price they can charge- ► 1) The banks ► 2) The manufacturers ► 3) The environment ► 4) The consumers ► 5) The authorities
Price sensitivity can be a meaningful way of doing which of the following between groups of customers.
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