Articles of association of a company can be altered as the procedure of alteration or amendment of articles of association is relatively simple. It can be altered by the members by passing a special resolution subject to the provisions of the Companies Act.
Marketers would use which pricing strategy to overcome a competitor that they felt did not have sufficient resources to sustain a price war.
Retail and wholesale markets take a far more rational approach to price interpretation than do consumer groups. Intermediaries must look in which two directions when deciding what price they can charge- ► 1) The banks ► 2) The manufacturers ► 3) The environment ► 4) The consumers ► 5) The authorities
Price sensitivity can be a meaningful way of doing which of the following between groups of customers.
Market challengers use a range of offensive strategies to attack the market leaders and other competitors. Which of the following is a market challenger strategy that uses a diversification approach, often into new technological and geographical areas and unrelated areas to overcome the opposition?
For some products, competitive pressure may keep margins tight. To increase profit the organization may do which of the following-
Defense strategies are utilized by market leaders against their attackers. When competitors attack the market leaders weaknesses, such as Japanese care manufacturers entering the USA market with smaller and cheaper cars, this is referred to as what type of defense strategy?
A runner up in an industry that is fighting hard to increase its market share is referred to as.
A group of firms following the same or similar strategy is referred to as what-
Improving productivity means squeezing more profits out of the same volume of sales. Which of the following are not specifically productivity enhancing tactics?
Based upon rationality and mutual respect competitors can often exist harmoniously, however various predatory or retaliatory acts can disrupt this harmony. Which of the following are market disruptive strategies?
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