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  Home  Competitive Strategy

⟩ Market challengers use a range of offensive strategies to attack the market leaders and other competitors. Which of the following is a market challenger strategy that uses a diversification approach, often into new technological and geographical areas and unrelated areas to overcome the opposition?

1. Flanking attack

2. Encirclement attack

3. Guerilla attack

4. Bypass attack

5. Frontal attack

Answer: Bypass attack

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