Advertising Promotion

It is a one way communication process

The message coverage is payable to mass media

Agency controls the timing

Purpose of advertising is to create an awareness about product/services in order to make a sale

Advertising content is creative in nature

Public Relations

It is a two way communication process

The message coverage in mass media is not payable

Media controls the timing

Purpose of public relation is to create and enhance the reputation of any company

It provides the real content