The PR professional has to:

Understand the requirement of his company or client

Write press releases

Organize news conferences

Produce company newsletters.

Deal with PR agencies

Deal with media

Deal with management

The nature of his jobs needs him to:

Think logically during a crisis

Analyze and update himself with the trends in the industry

Be aware about the clients competitors and its presence and activities in the market

Have excellent media relations

Be a good Public Speaker

Represent his company at conferences

Arrange press launches

Act as the client’s spokesperson

Provide training to the client to be his/her own spokesperson

Do Online PR

Manage Events

Evaluation the effect of a PR activity

Establish corporate identity

Do strategic planning