Advantages of an in-house PR department

The main advantage of setting up an internal PR department is that the team will focus only on the company products and its markets. They will act as an effective spokes persons for building the reputation of the company.

Disadvantages of an in-house PR department

The main disadvantage is that one person should do all the work due to non –availability of additional man power that involves the cost factor to it. Therefore, the lack of resources limits the visibility of the company and product awareness in the market place.