An interactive public relation is a process which uses the internet as a medium to communicate messages to the public. The various elements comprising of interactive PR are as follows:

Search engines

Social media marketing

Web 2.0 technologies

Developing blogs

Online press releases

Podcasting

Webinars

The main objective of interactive public relations is to use the power of web media to the maximum potential beyond the limit of traditional media. And it helps to have a direct dialogue with customers and potential target audience.