★ Lack of direction will lead to wasted time and money.

★ You will miss the best opportunities by not knowing what to focus on.

★ It'll be easier for existing and start-up competitors with solid strategies to take market share from you.

★ You won't know your online audience clearly enough to market to them effectively.

★ Your resources won't be able to work in concert to produce the best results.

★ Important strategies and tactics will take a back seat to other business priorities.

★ You won't know what to optimize or when to optimize to produce the best.