Prepare your marketing strategy, incorporating goals and objectives. This includes:

☛ Listing target positions:

☛ Industries and organizations

☛ Desired organizational characteristics

☛ Geographic preferences

☛ Compensation range.

Narrow the target list based on a realistic assessment of your value in the industries, organizations and roles that interest you. As a rule of thumb, focus on a maximum of two or three industries and 10 to 20 organizations. Choose another 10 organizations for a backup plan.