this question will be asked collect your knowledge of the company and competence as well. Firstly you make sure that you have researched all information about the company before attending the interview and understand which tasks are waiting for you. You should offer examples to explain why your education, skills, and experience will be precious aspects for the employer. Also consider comparison in your goals to objectives of the company and hiring position. Remember to mention what achievement you have had in previous jobs. And you see yourself that the hiring position creates your special interest.