This question is providing you with the ultimate opportunity to sell yourself! Your answer should address the following:

☛ what do you have that the company needs?

☛ what can you bring to the company?

☛ what makes you unique? – i.e. why you and not any of the other candidates?

Think about what the company has detailed within the job description and what skills and knowledge you have that will help you undertake the role successfully.

Consider any achievements you made for previous employers, such as increased revenue for a company, decreased costs or secured 100 new clients for a new product.

And finally, make your case on why you and not any of the others? What do you have that no one else has, or that you can do better?