► Talk about one of your most effective campaigns. What made them so effective?

► How do you know when a campaign has failed? What metrics do you use?

► What does the conversion funnel look like at your company?

► How many people are on your current marketing team? What are their roles?

► How would you describe your current brand's tone of voice and visual identity?

► How do your customers inform your approach to brand-building?

► How do you get product feedback from your customers?

► What tools do you use to stay organized?

► Talk about your experience with editorial calendars.

► What is the relationship between SEO and content marketing?

► What are some common SEO mistakes in digital content production?

► What are the most important and effective social media channels for your brand?

► What is your experience with marketing automation?

► What role does paid advertising play in your overall strategy?

► What is your experience with co-marketing campaigns?

► What is the importance of thought leadership at your current organization?

► Describe a time you worked with a team to create a campaign on a tight budget.

► What is your approach to structuring a marketing budget?

► What is your approach to editing copy?

► Describe a time you gave constructive feedback to a colleague.

► Describe a time your team didn't agree with your direction. How did you handle it?

► How would you handle negative feedback about your brand?

► What's interesting about our current marketing? What could we do better?