⟩ Can you give me an example of a campaign that did not work out as you had planned?
It is important that you are able to recognize why a plan went wrong and to learn from the experience.
Your analytical and problem solving skills are under scrutiny. Campaigns often fail due to poor research and groundwork, inappropriate objectives, or ineffective communication.
Be open about why the campaign failed, avoid defensive explanations, take accountability and focus on the steps you took to prevent a repeat experience.