At this point, I have a following -- a clientele that has developed over the years. But for new cosmetologists or stylists, it's all about advertising. A business card is really important. I always carry cards with me, and especially when I was just getting started, I would hand out my cards to friends and new acquaintances and encourage them to come see me. Then there are little rules, like always schedule the next appointment while the client is still there. It helps build consistency and develops your client base.