I really hope by now you grasp the concept that selling retail is in your job description.

YOU ARE A SALESPERSON AS WELL AS A STYLIST.

Now that you understand this, let's have a quick chat:

► Retail brings in a 30-45% profit margin, while salon services only 5% profit.

► Without selling a client product you are not fully servicing them.

► Selling Retail builds trust with your clients.

► Selling Retail improves client retention by 30%!

► Product use in clients makes you look like a miracle worker!

Those are the highlights. It is absolutely imperative you sell product and the manager needs to know you get it.

So your answer should assure her you understand the impact of product sales on the salon cash register and know how to do it.

I know that professional product sales are vital to the life of the salon. Without product our clients (use the word "our" to plant the seed you are a part of her team) can't recreate the awesome looks we give them in the salon. Product sales also increase client retention. I prefer the "education" method rather than hard selling. I educate throughout the service, showing them how the products benefit their specific needs.