Event planning encompasses many different happenings, including corporate meetings, seminars, lunch-and-learns, hospitality suites, trade shows and conferences. Some event planners focus on private parties such as weddings, children's birthdays, family reunions or Sweet 16 parties. Sports marketing requires event planning for races, tennis, golf and volleyball tournaments, leagues and exhibition matches. Ask the interviewer to tell you her specific event focus and to give you some examples of events the company has recently planned that exemplify the type of business the company wants.