Determine how the candidate defines "what is right."

Determine how the candidate defines "a loss." Is there a loss in terms of fundamentalism, social institutions, moral agency or virtuous organizations as a whole?

☛ Fundamentalism: Financial and legal responsibility only "Business of business is profit."

☛ Social Institutions: Social contract exists beyond economics and legalities. Need to accommodate stakeholders' interests.

☛ Moral Agency: Moral obligations similar to people. Morality and ethics are part of culture: The 'right thing to do.'

☛ Virtuous Organizations: Organizations that foster the good society. Obligation to build a better world.