Many things can be said here. You are expected to simply give a few examples of your strategies and tactics. You can talk about the larger issues of advertising campaigns. If you personally conduct interviews, you can describe how you decide in favor of any particular candidate. For example, how you examine overall competencies beyond impressive education and experience.

The employers will assess very carefully the personality of the candidate for traits of openness, honesty, integrity, sociability, initiative, flexibility, determination (as opposed to stubbornness), etc. Say that it’s not about attracting talented individuals, but about creating a talented community of employees with a common vision.