☛ Pursue your own contacts. People you already know, even if they are not in fields of interest to you, can lead you to people who are. This includes family, friends, teaching assistants, professors and former employers.

☛ Call organizations directly or visit their website for the name of someone working within a particular area of interest.

☛ Review the Book of Lists, a directory of leading employers in major urban areas in California, part of the Career Center Collection.

☛ Read newspaper and magazine articles.

☛ Contact professional or trade associations.

☛ Identify names of Cal alumni. Berkeley graduates will often take a special interest in Cal students.