⟩ Explain what are the different categories and sub-categories of telemarketing?
Marketing can be broadly classified into two categories:
1. B2B - business to business
2. B2C - business to customer
The categories can be further classified into four categories based on the process carried out which are :
☛ Generating lead - Process of identifying a potential customer to make sale.
☛ Sales - Selling out products
☛ Outbound - Calls are made to the customers.
☛ Inbound - Calls are received from the customer.
