Insurance Cold Calling

As Mark Twain once said, "I didn't have time to write a short letter, so I wrote a long one instead." Brevity is a talent, and it's one that prospects appreciate. This question reveals the candidate's ability to hit the critical points of a story in a short amount of time.

After countless hours of product training, salespeople are intimately familiar with their wares. Prospects, on the other hand, have a comparatively cursory understanding of your product -- no matter how much independent research they've done. For this reason, it's important that SDRs are able to explain potentially tricky or confusing topics in clear and simple terms.

To make telemarketing more efficient every call should be planned with an objective in mind. The opening statements made by the telecaller should be made interesting to grab interest. It is the contribution of each tele-caller that makes telemarketing successful and thus each tele-caller should be motivated enough to make a deal and be clear with his objective. The objection for tele callers in the sector are easy to crack and thus a response to each should be prepared in advance to cross the hurdle and make sale.

Even if a candidate isn't well acquainted with your industry, they should still understand the power of social networks and search to familiarize themselves with the prospect's background. "What do you mean, research?" is probably an interview-ending answer.

Because when people decide to look into purchasing insurance or invest in a mutual fund they are most likely to look into the companies whose names first pop into their head and they have heard good things about. Advertising might be the most crucial part when it comes to selling insurance.

Insurance is crucial to prepare yourself for when the unthinkable happens. Nothing is worse than getting into a car accident and then realizing you don't have full coverage. It's better to be prepared then to be stranded with no transportation and none of the financial support that you need.

Yes, I am aware that making cold calls is part of the job and I am comfortable with that.

Without a doubt! State Farm is ranked above all competitors in home, auto, life, and watercraft insurance. Not to mention that it is consistently recognized as a top employer in the US and Canada.

Telemarketing is termed deceptive when misleading information of product is conveyed to attract customers. Deceptive telemarketing can be avoided by taking the following measures:

1. No telemarketer should represent a product with false or misleading information.

2. Lottery, chance and skill based offers should not be offered where :

? Delivery of prize is conditional and is not conveyed at begining.

? Information about the prize is incorrect.

3. Offering products at no cost or less price when based on terms and conditions not specified before purchase should not be carried out.

4. Selling products at a very high rate.

For survival in the telemarketing industry it is extremely essential that one possesses or acquires the ability to effectively listen and comprehend. Some of the effective listening strategies are as follows:

► Understanding yourself

► Being yourself

► Never losing the personal touch

► Your attitude

► Be willing to listen

► Setting personal goals

► Being motivated

► Listening actively

► Paying attention

► Asking questions

► Sending appropriate feedback

Telemarketing industries generally use an electronic device or a software to automatically dial phone numbers. These devices and softwares are called autodialers.

In the telemarketing industry it is critical that you know how to use your voice and choose your words to project a positive image while placing or taking a call. Factors that impact image over the telephone are:

► Vocal quality

► Vocal tone

► Rate of speech

► Pitch of the tone

► Attitude

► Body language

► Use of appropriate words

Prospecting is tough. An SDR might make 10, 20, or 50 calls in a row with no answer. Where will they draw their inspiration to keep dialing? This question will expose the candidate's primary motivators.

B2C stands for business to consumer and describes transaction between business and consumer. It can be best explained by defining retail in which tangible goods are sold from stores or fixed location directly to the consumer.

Coachability is critical for sales development reps. Observe how well the candidate incorporates your feedback into their second attempt. This will indicate their level of coachability, as well as demonstrate their listening skills.

I have never worked with or purchased homeowners insurance in the past, but I am confident that after researching and studying the process of selling homeowners insurance, I will be comfortable explaining to my customers why they need homeowners insurance, and helping them find the policy that best fits their needs.

Short, personalized voicemails are the ideal. But if your candidate rambles on or stumbles a bit, no problem. Simply follow up with the next question.

I have a positive attitude. With this position will come numerous failed attempts to make sales, but this is to be expected. I plan to look at each failed attempt as a learning opportunity to refine and improve my sales approach.

Anticipating and preparing for objections is the key to neutralizing them. If the candidate has already thought about the objections they'd field as an SDR before the interview, you can rest assured that they understand and live this rule.

Marketing can be broadly classified into two categories:

1. B2B - business to business

2. B2C - business to customer

The categories can be further classified into four categories based on the process carried out which are :

☛ Generating lead - Process of identifying a potential customer to make sale.

☛ Sales - Selling out products

☛ Outbound - Calls are made to the customers.

☛ Inbound - Calls are received from the customer.