Editors always love hearing a good answer to this question, but they also use it to see if your goals align with the position for which you’re being considered. Answer honestly, but try to connect the dots as much as you can.
Tell me what KPIs (Key Performance Indicators) would you recommend to report on social media efforts?
Tell me how can we allocate a budget for social media advertising?
Please tell us what kinds of skills/qualities do you think you need to possess to be a community manager?
Tell me what is the difference between social customer service environment and social marketing environment?
Do you know what is RSS Feed and why it is crucial?
Explain me what do you think of our current social media efforts? What could we be doing better?
Explain me what are the social media success tracking tools?
Explain what is a limitation you have experienced on a social media platform? How did you overcome this?
Tell me do you know our competitors? What Social Media strategies are adopted by them?
Explain me the Customer Lifecycle and how we engage with Demand Generation processes?
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