It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:

☛ Google Analytics

To measure how much traffic is being directed to your website from different social media channels.

☛ Quality and relevancy of content

By monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.

☛ Observe the conversations about your company

The share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.

You can use SocialMention, a free tool to track the names.

☛ Tracking with Social CRM tool

You can track the total size of community and engagement with the help of a social CRM tool.

☛ Tracking overall Social Media Returns

By adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.