Media Advertising Officer

I want to hear the attention to detail, observations, and interest. I don't care if the campaign is for a local sandwich shop or a major airline. Tell me about the details that helped that company engage their customers. Share why you think the campaign was successful and why. Again, I'm not looking for right or wrong answers. I am evaluating the thought process and critical thinking. Bonus points for sharing a personal experience related to the campaign. Super bonus points for candidates who describe how it would be cool to test other elements in the campaign.

A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.

When you answer this question, spend the most time talking about the platform you’re most skilled with and explain why this is the case. However, you should mention all the major platforms and details their strengths. Talk about how Twitter is best for conversations, Facebook is great for advertising, LinkedIn is best for recruiting and sharing career-related articles, and how Google+ is an underrated tool that is actually valuable for creating a social media community.

Google+ provides a unique tool ‘Hangouts’ which helps a business to have video conversations with its followers at zero cost. If you regularly share high-quality content on Google+, it will get indexed instantly and thus, it becomes easier for one to rank their website on target keywords.

With +1s on Google+, the company will have a greater chance to have a higher ranking on Google.

It is also advisable to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website.

A prime applicant will have researched the firm before heading into an interview. Questions like this will allow you to determine how deeply the interviewee understands the local advertising market and your firm. According to Best Sample Resume, a career advice website, a standout applicant will offer a unique reply that gets into specifics. After all, anyone can brag about their dedication to work, but a special applicant will reinforce why she wants to work for your firm more than any other.

This is another question where there is no right answer. Be prepared to explain why you picked your sites though. If you don’t follow any blogs, try browsing a few so you’ll at least be prepared for this question.

Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.

Edgerank measures

☛ The affinity between you and your followers

☛ How links, video, images, and content engages the reader

☛ And the time of the post.

All these aspects impact the marketing strategy of your Facebook Business page which makes it so important to understand Edgerank.

An interview can also be a good place for an applicant to demonstrate her communication skills. The University of Texas at Austin McCombs School of Business notes it might be worthwhile to ask an interviewee to describe the public perception of one of your clients. This technique also gives you an idea of the applicant's innate understanding of a specific client's needs.

Social media employers often stress conversation, storytelling, and engagement. Give examples of how you have conversed with clients and consumers, created interesting stories, and increased measures of engagement such as clicks, likes, reach, etc. Any campaign you mention should have these three elements at the very least. Be sure to save dashboards and results from your campaigns so you can show them off later!

The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re reaching people who could become customers.

This question should give you a sense of how thoughtful the professional is and how well they know major social media channels. The real answer is that it depends on what your business goals are and where your community is. The job of a social media specialist is to find and grow that community using strategies tailored to each platform, whether that’s promoting a blog article on Facebook, using Twitter to field customer service requests, or sharing relevant content on Tumblr.

There is no single solution when it comes to social media. Trends change, communities evolve. A good social media specialist is constantly looking for new ways to engage with their audience. They should also know how to use the results of their experiments to inform future campaigns.

There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.

You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.

For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.

Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):

☛ Training

☛ Manpower

☛ Time

☛ Financial

☛ Monitoring, publishing and reporting software

☛ Attention

A great community manager should be proficient in most of the social media platforms and social media management tools we’ve mentioned so far. He/she should have unrivaled communications skills and be likeable and organized. Employers also value a background in analytics even if those analytics were not directly related to social media.

The full form of RSS is Rich Site Summary. RSS is an XML file. These feeds push content to company’s site and allow readers to subscribe to their feed.