Media Advertising Officer

You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:

☛ Customer Acquisition

☛ Reach

☛ Traffic

☛ Lead Generation

☛ Revenue

☛ clicks

☛ Contest Entries

These are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.

They will hire you only if you know how to generate leads!

Here you need to know how social media is giving you an something quantifiable for the investment you are putting in.

Social Media ROI = No. of Leads

Be ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.

This is one of the most common social media questions you will face during interview.

With this question, the recruiter wants to know more about you as a candidate and why you chose to work as a social media marketer. Tell them your passion and your enthusiasm to work in the industry in the future. Back your answers with a story with regard to what makes you a fitting candidate.

The near best response could be to say that you are aware that the industry is dynamic and challenging which attracts you even more. Show that you don’t prefer a boring job rather you would love to overcome challenges every day.

It’s ok to praise the competitors here if they are genuinely doing something good. Don’t go overboard and make it seem like you’d rather work for these competitors but don’t be afraid to be honest if you think they have a strategy that the company you’re interviewing for could learn from. Always be sure to explain why what they are doing is working (or not working). Mention specific social media campaigns if you can.

Social media is a great tool for customer service since you can converse with customers directly, use analytics to see how they’re responding to content, and find influencers to chat with and bring over to your network. Some of these influencers might even be customers. Most social media employers stress the power conversation so have examples of how you’ve reached out to customers. Social media is also a good indicator of overall company vitality and analytics.

Always use hashtags and mentions! Doing this will mean more people see your tweets and retweet. Some of these people might have big followings or clout that will benefit your company. Twitter is a great tool for conversing with customers so make sure to reply to their tweets as much as you can. Use hashtags to connect the conversation with other conversations in related topics.

Helps you get wider audiences for the content

It enables you in email subscriptions, feeding content to readers, and live bookmarking.

Talk about why the strategy inspired you but, more importantly, also detail how you would love to create an original strategy of the same caliber. Explain how you would do this and implement it in the context of the job you’re interviewing for.

Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.

Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.

The advertising world is always changing, and it's easy for an employee to be left behind if he doesn't follow industry news. The constantly evolving world of social media also requires employees to understand and utilize these new methods of getting clients' messages out. Additionally, these kinds of questions allow the applicant to ask his own questions and begin a potentially valuable exchange of ideas.

This is the most dreaded question of all. Handle it by minimizing your weakness and emphasizing your strengths. Stay away from personal qualities and concentrate on professional traits: “I am always working on improving my communication skills to be a more effective presenter. I recently joined Toastmasters, which I find very helpful.”

The interviewer is listening for an answer that indicates you’ve given this some thought and are not sending out resumes just because there is an opening. For example, “I’ve selected key companies whose mission statements are in line with my values, where I know I could be excited about what the company does, and this company is very high on my list of desirable choices.”

Summarize your experiences: “With five years’ experience working in the financial industry and my proven record of saving the company money, I could make a big difference in your company. I’m confident I would be a great addition to your team.”

Passion. A focus on results. Helping companies engage customers to grow their business. Your answers should even describe what parts of marketing interest you. Content development? Demand generation? Strategy? Marketing technologies? Analytics? Geek out and let me know what rocks your socks.