You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:

☛ Customer Acquisition

☛ Reach

☛ Traffic

☛ Lead Generation

☛ Revenue

☛ clicks

☛ Contest Entries

These are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.