I want to hear the attention to detail, observations, and interest. I don't care if the campaign is for a local sandwich shop or a major airline. Tell me about the details that helped that company engage their customers. Share why you think the campaign was successful and why. Again, I'm not looking for right or wrong answers. I am evaluating the thought process and critical thinking. Bonus points for sharing a personal experience related to the campaign. Super bonus points for candidates who describe how it would be cool to test other elements in the campaign.