A prime applicant will have researched the firm before heading into an interview. Questions like this will allow you to determine how deeply the interviewee understands the local advertising market and your firm. According to Best Sample Resume, a career advice website, a standout applicant will offer a unique reply that gets into specifics. After all, anyone can brag about their dedication to work, but a special applicant will reinforce why she wants to work for your firm more than any other.