Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.

Edgerank measures

☛ The affinity between you and your followers

☛ How links, video, images, and content engages the reader

☛ And the time of the post.

All these aspects impact the marketing strategy of your Facebook Business page which makes it so important to understand Edgerank.