☛ How do you measure success on social media?

☛ What metrics do you use to measure the effectiveness of social media?

☛ How would you tell that a social media campaign has failed?

☛ What key performance indicators would you recommend to report on social media efforts?

☛ Write down a table of contents for a social media strategy.

☛ What elements should go into a social media marketing plan?

☛ Why would we want to pay for social media advertising?

☛ What are the best types of things to advertise on a social networking site?

☛ What analytics software packages have you used?

☛ Describe the most successful social media campaign you have ever seen. What made it so successful? Could you duplicate that level of success?

☛ Describe a social media campaign you ran from start to finish.

☛ Provide an example of a social media campaign you are current running. Show me what channels it is in. Describe the next steps for your campaign.

☛ What are the elements that make a video go viral?