As this is known to be a predictable question, the interviewer will expect you to be well prepared. This means demonstrating knowledge of the company and the role you are applying for. Obviously, you also need to tie in your skills and interest in with this information.

To really impress the interviewer, mention some aspect of the organisation that it prides itself on; this could be its client base or training for example. Again, there is a fairly simple strategy you can use:

☛ Show Enthusiasm: It’s not enough to be excited; you have to show why you’re delighted at the prospect. In most cases, your research won’t need to extend beyond reading the company’s website.

☛ Align Experiences & Skills With The Job: Look to pinpoint the main duties within the role and show how you can use your skills and experience to do a great job. Focus on a couple of relevant abilities only as you will get plenty of chances to discuss your talents throughout the interview.

☛ Look to Connect the Role with Your Career Path: Here, you need to demonstrate that the role makes sense in terms of your career. For best results, give off the impression that you’re interested in staying for the long term rather than using the position as a stepping stone.