This is a similar question to the previous one, but you still might get both in one interview. Essentially, the interviewer wants to know whether you care enough about this position and the business to take the time to do your homework.

So do your homework! While this isn't a test, you should be aware of the business's major initiatives, mission, and qualities. You should also look into all aspects of the business that are related to the position or function you'll be performing. For example, if you're interviewing for a marketing role, make sure to look at all of the company's social media accounts.