Can this candidate distill complex ideas into simple, easy-to-understand messages? That's what this question will find out.

Part of a sales manager's job is to regularly translate executive directives and news to their sales staff in clear, digestible ways. Ensure they can do this concisely and without a patronizing tone, before moving forward.

Hiring a sales manager is a big step for any company. Don't rush the process. Instead, be clear about the role and the attributes the right hire will possess. Then, don't settle until that right person walks in the door and blows you away.