That’s right, you may very well be challenged to show off your sales skills on the spot in the interview.

It’s an age-old sales interview trick, and the interviewer is likely hoping that the question will catch you off guard. Your response will show your capacity for thinking on your feet and prove your dexterity at selling anything

Good tricks to answering this question: Don’t sell the pen, sell the post-sale benefits, and don’t simply list the attributes, find out what the potential buyer is looking for.

The possible answers could be long ones, and you should be asking questions to ascertain what the buyer wants. If they say they want long ink-life, point out that the pen is guaranteed to last 3 years, and so forth. You’re not just selling the pen, you’re making it clear that the product is a necessity in the buyer’s life.