⟩ Can you concisely summarize what you've learned about the organization's solutions, who they serve, who they compete with, and what industry experts say about them?
Demonstrating a healthy understanding of their business and industry shows you've done your homework.
Your interviewers don't expect you to have followed every move they've made over the past five years, but learning about their largest competitors, what sets them apart in the market, and the accolades they've received will impress them and will distinguish you from other candidates.
