This is a professional way of asking, ‘what happens when you don’t get what you want?’ and it’s exceptionally telling. Determine if this person is an emotional decision maker or a calculated one.See if they prefer to fix the mistake on their own or consult the team, and who they blame when things go wrong. This should be a go-to marketing interview question because things often don’t go to plan, and you want a strong group of people equipped to push through those challenges.