The CAN-SPAM Act spells out the rules for email marketers, whether their intentions are good or bad. If you're sending emails for commercial use, you have to do the following:
Include an unsubscribe method.
Actually unsubscribe someone when they request it, and do it in a timely manner.
If sending for commercial uses, you need to include a physical address.
While not explicitly banned, sending to people who have not opted in is discouraged.
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
________________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests.
The typical method of retail operation used by supermarkets and catalog showrooms is called
A (n) __________________ are computerized collections of information obtained from data sources within the company.
If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms.
The total number of items that the company carries within its product lines refers to the ___________ of the product mix.
The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy
Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n)
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n)
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