* a) Long-term customer satisfaction
* b) Competitive predatory pricing performance
* c) Full customer service
* d) Retention rates
Answer b
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Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.
The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except
If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market.
The course of a product s sales and profits over its lifetime is called
A ____________________ is the way consumers perceive an actual or potential product.
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