Our team tracked mentions of our product throughout the conference to see how many conference attendees were engaging with the product. We also tracked hits to our website, as well as attendance at the giveaways. Other metrics we computed were sales after the conference, mentions on social media and engagement through other channels like email.
Which of the following have forward-thinking companies begun to use to promote their products and services?
A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in
One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.
Which of the following is not relevant to marketing via the Internet?
Which of the following is not one of the reasons that dot-com companies failed?
Which of the following is not one of the benefits of e-commerce to buyers over store shopping?
Which of the following is not one of the forces that underlie the new digital age?
The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around ________ businesses.
One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.
Which of the following strategies is not suited to the Old Economy than to the new one?
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