Pore over the company’s website, your interviewer’s and the CEO’s LinkedIn posts, and news about the company’s initiatives. Then come up with three steps you’d take once you’re in the door to help them achieve a goal your team is likely working toward. You can say, “I’d start by fully acquainting myself with the marketing team and all of the adjacent teams I’d work with, like design and accounting; diving deep on our target client segments and getting in front of as many clients as possible; and working with the growing research team to identify future markets.”